Let the Sweat Out Giveaway
GE Energy event® Fabrics

Promotional signage for 2011 Outdoor Retailer Summer Market in Utah. During the show, GE Energy set out to distinguish themselves as a leader in a saturated market and held a contest to give away samples of their product. The posters were installed around a water bubbler that emphasized the breathability of the fabric, while the prizes were housed in a cylindrical display case. 

Creative/Art Directo: Walter Kuhn
Copywriter: Grace Yu