High Museum of Art

Forty-five second radio spots promoting the "Picasso to Warhol: Fourteen Modern Masters" exhibition at the High Museum of Art in Atlanta, GA. Picasso was a womanizer, Warhol managed to turn nothing into something — sometimes the artists are more colorful than the art they create.

Creative Director: Chad Wall
Copywriter: Grace Yu

"Modern artists, modern age" (:45)

Anncr.: They were the epitome of modern. 

When it came to traditional perceptions, they left no stone unturned. 

They broke conventions. They broke hearts. 

They lived their lives to the fullest and put their passions on canvas. 

Who were they? Pablo Picasso. Andy Warhol. Henri Matisse.

You know their works. Now get to know them, up close and personal. 

Starting October 15, you can learn more about the modern masters who shaped the modern age at the Picasso to Warhol: Fourteen Modern Masters exhibition at the High Museum. This collection features over 100 works by fourteen legendary 20th century artists and was assembled exclusively for the High by the Museum of Modern Art in New York City. 

For more information and to plan your visit today, go to H-I-G-H.org.

"Getting to know Picasso" (:45)

SFX: Ambient restaurant noise, people talking.

Woman 1: Hi, and welcome to tonight's session of speed dating. You'll have until the bell to get to know each other. Have fun everyone!

Woman 2: Hi, I'm Jill. Tell me about yourself.

Man: My name is Pablo. I'm an artist.

Woman 2: Wow, I love art. What art—

Man (interrupts): I've been married twice and I have four children.

Woman 2 (taken aback): Oh.

Man: But I'm known for having affairs. Lots of them. I told my last mistress: "Women are machines for suffering. For me there are only two kinds of women—goddesses and doormats."

Woman 2 (uncomfortable and offended): What?! Uh, at least you're honest...

SFX: Bell dings.

Woman 2 (relieved): OH! Thank goodness. (Strained) Well, it was, uh interesting to meet you. What did you say your name was again?

Man: Picasso. Pablo Picasso.

Anncr.: Get to know Picasso and other modern masters of art up close and personal during the exhibit, Picasso to Warhol: Twelve Modern Masters at the High Museum. Opening October 15. For more information, visit H-I-G-H.org.

"Getting to know Warhol" (:45)

SFX: Ambient grocery store noise, sounds of register scanners beeping.

Cashier (Male, bored, straight-shooter type): Hi, thanks for shopping with us. Did you find everything you needed?

Shopper (Male): Yes.

SFX: Scanner beeps and keys clicking

Cashier: Let's see, that's 100 soup cans and 100 sodas. You havin' a party?

Shopper: No, they're for work. I'm an artist.

Cashier: Huh? How do you make art with soup and soda?

Shopper: Art is anything you can get away with. I mean, an artist is someone who produces things that people don't need but thinks it would be a good idea to have. 

Cashier: Okay... but why soup?

Shopper: I wanted to paint nothing. I was looking for something that was the essence of nothing, and the soup can was it.

Cashier: Hm... fair enough. You want your receipt, mister...

Shopper: Warhol. But you can call me Andy.

Anncr.: Get to know Warhol and other modern masters of art up close and personal during the exhibit, Picasso to Warhol: Twelve Modern Masters at the High Museum. Opening October 15. Plan your visit online at H-I-G-H.org.