SIMpull Stack™
Southwire Solutions

2011
Print ad. Installing wires in the traditional way is back-breaking work: It involves a team of people with brute strength, messy lubricant, and excess materials. The SIMpull Stack™ simplifies things by allowing electricians to order spools of wires (covered with a slippery jacket for an easy pull) that can be customized to their projects, making pulls easier and more efficient. You could do your electrical pulls the old-fashioned way. The question though is why?

Creative Director: Wally Stoneman
Art Director: Dave Phelps
Copywriter: Grace Yu

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