Audi A3 x VICE: The Challengers

Web campaign

The Audi A3 is a luxury sedan that comes at a surprisingly affordable price without cutting any corners. To embody that challenger spirit, we partnered with VICE to create a series of videos featuring individuals who redefined the way we look at luxury.

Creative Director: Tommy Le Roux
Designer: Adin Kann
Copywriter: Grace Yu
Director: Brian Lannin
Producer: Marisa Parrish
Animator: Johnny Chew
VICE creative: Amanda Kim